The New World Economy: When normal is recognized as unsustainable

Charles Eisenstein said in the documentary “Planetary” created by Planetary Collective that “for either a human being or a social system to change, the old system has to stop working. Life as usual has to stop working, normal has to become unsustainable. Everything that has worked for hundreds of years, our way of looking at the world, the ideology of growth, of mastering nature, […] all of these things are coming into question.”

The global system we built in the last century is incredibly complex, interdependent and not made for enduring global crises. It has been built on the founding stones of prosperity, the ideology of everlasting growth and ignorance towards any social and ecological consequences.

It developed such a massive momentum that it seemed impossible to be stopped by us, it’s very creators, to make much needed adjustments to respect the social, ecological and economical shortcomings and new awareness we developed during the past few years.

In other words what we are experiencing now with the COVID-19 crisis offers the unique opportunity for global, drastic and lasting change, for the better, as it abruptly stalled the “old economy’s” momentum. Now is the time for disruptive and groundbreaking action to not reboot the old world operating system but to install a new version with efficient infrastructure, smart features and a stable firewall against viruses and other bugs.

What will the new world economy look like?

Window view of planet earth from a space station in space 3D rendering elements of this image furnished by NASA

At this point no one really knows what and how fast change will happen. But what seems frightening can also spark inspiration. When all economic models fail to predict the future, we know that we are truly breaking new grounds. While the exact impact of the crisis still needs to be uncovered, we think it’s fairly safe to say that sustainable business ideas that have been seeded especially within the past two years will experience a major boost. What didn’t seem to fit in the old world might turn out to be a structuring pillar of tomorrow.

We believe the post-corona business will focus on transparency and collaboration. A new level of transparency will also unlock a new level of collaboration, which will ultimately enable unparalleled efficiency across all industries, providing the platform for sustainability the old world economy was missing.

We hope that in a few years from now we can look back and say: “Business in the pre-corona times seemed like madness. People were facing shared problems but developed separate solutions in secrecy. Success was only measured at the end of each supply chain and not throughout, allowing the creation of exploitive and unfair environments to be celebrated as a win. Millions were wasted on market research, spending resources on products that often ended up trashed due to missing demand instead of creating a system that would allow customer input to be the center of creating products. First creating supply and then trying to sell it made everything operate the wrong way around and promoted wasteful lifestyles throughout society.”

To change the circumstances for the fashion industry as soon as possible we at UPTOUS, will focus to lay out our operations differently from day one. We won’t ask for your feedback, we’ll ask for your input. We believe now is the time to switch to produce on demand as the new standard. We are convinced that consumers will get exponentially aware now that their help and collaboration is wanted and needed to unlock new ways of operating and to build a new economy, together. We believe the old economy wasn’t ready for such a drastic supply chain change but the new world economy is.

If you would like to share your thoughts with us or feel inspired to put awareness into action, please do not hesitate to reach out to us. We are convinced that your input is what the new world economy will thrive on.

Daniel Welzel
Daniel is one of two co-founders of UPTOUS. He and his co-founder Wolfgang, are on a quest to create the best possible fashion products for the best possible prices to allow sustainable fashion to elevate from luxury to the new global standard.